{"id":645,"date":"2025-08-20T10:49:51","date_gmt":"2025-08-20T07:49:51","guid":{"rendered":"https:\/\/kasvumuuvi.fi\/?page_id=645"},"modified":"2025-08-25T12:12:43","modified_gmt":"2025-08-25T09:12:43","slug":"optimizing-sales-and-marketing-performance","status":"publish","type":"page","link":"https:\/\/kasvumuuvi.fi\/en\/our-services\/optimizing-sales-and-marketing-performance\/","title":{"rendered":"Optimizing Sales and Marketing Performance"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f36bc466 wp-block-group-is-layout-constrained\">\n<p class=\"has-light-blue-color has-text-color has-link-color has-open-sans-font-family wp-elements-7b9fb3a423dbf8d1c24ab69309e73b0d\" style=\"font-size:clamp(0.929em, 0.929rem + ((1vw - 0.2em) * 0.661), 1.4em);font-style:normal;font-weight:400\">We help companies build more efficient, results-driven sales and marketing processes that fuel growth and enhance the customer experience. Our goal is to ensure sales and marketing work seamlessly together \u2013 fully aligned with your strategic business objectives.<\/p>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our consulting focuses on both process improvement and the smart use of methods and technologies. We combine data, customer insight, and best practices into concrete actions that deliver measurable impact to your bottom line.<\/p>\n\n\n\n<p>Whether you need in-depth analysis, sales and marketing consulting, or interim leadership to accelerate commercial performance or support international expansion, we\u2019ve got you covered.<\/p>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-small-font-size\">Our services include:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales process analysis and performance optimization<\/li>\n\n\n\n<li>Customer segmentation and targeting<\/li>\n\n\n\n<li>Customer analysis, account planning, and acquisition projects<\/li>\n\n\n\n<li>Marketing planning and process improvement<\/li>\n\n\n\n<li>Lead generation and conversion optimization<\/li>\n\n\n\n<li>CRM and marketing automation development<\/li>\n\n\n\n<li>Digital customer journeys and channel strategies<\/li>\n\n\n\n<li>Strengthening sales-marketing collaboration<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:4em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-white-color has-text-color has-link-color wp-elements-1829f9d4f0baaa65597dd1bf0ae39a0d\" style=\"border-radius:10px;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80);min-height:8em;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-13758cfd wp-block-cover-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(1.352em, 1.352rem + ((1vw - 0.2em) * 1.19), 2.2em);line-height:1.4\">We work <em>hand-in-hand<\/em> with your team \u2013 <em>focused on delivering results<\/em>, not just reports.<\/h3>\n<\/div><\/div>\n\n\n\n<div style=\"height:6em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"contact-block_63e659248384c73ece9a1f35deeb632f\" class=\"contact-block alignfull\">\n\n\t\n\t\t<div class=\"contact-block__content\">\n\n\t\t\t\t\t\t\t<div class=\"contact-block__content__heading\">\n\t\t\t\t\t<h2>Request a Quote<\/h2>\n\t\t\t\t<\/div><!-- .contact-block__content__heading -->\n\t\t\t\n\t\t\t<div class=\"contact-block__content__contact\">\n\t\t\t\t<div class=\"details\">\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"name\">\n\t\t\t\t\t\t\t<p class=\"heading\">Tiina Kanninen<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>CEO \/ entrepreneur<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!-- .name -->\n\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+358%2050%20440%203385\">+358 50 440 3385<\/a>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:tiina.kanninen@kasvumuuvi.fi\">tiina.kanninen@kasvumuuvi.fi<\/a>\n\t\t\t\t\t\t\t\t\t<\/div><!-- .details -->\n\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/kasvumuuvi.fi\/wp-content\/uploads\/2025\/08\/tiina-yhteydenotto.png\" loading=\"lazy\" width=\"389\" height=\"632\" srcset=\"https:\/\/kasvumuuvi.fi\/wp-content\/uploads\/2025\/08\/tiina-yhteydenotto-185x300.png 185w, https:\/\/kasvumuuvi.fi\/wp-content\/uploads\/2025\/08\/tiina-yhteydenotto.png 389w\" alt=\"\">\n\t\t\t\t\t<\/div><!-- .image -->\n\t\t\t\t\t\t\t<\/div><!-- .contact-block__content__contact -->\n\n\t\t\t\t\t\t\t<div class=\"contact-block__content__form\">\n\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f621-o1\" lang=\"fi\" dir=\"ltr\" data-wpcf7-id=\"621\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/645#wpcf7-f621-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Yhteydenottolomake\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"621\"><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\"><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fi\"><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f621-o1\"><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\"><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\">\n<\/fieldset>\n<p><span id=\"wpcf7-6a0b1bf8b0f97-wrapper\" class=\"wpcf7-form-control-wrap job-wrap\" style=\"display: block;\n\t\t    width: 0px;\n\t\t    height: 0px;\n\t\t    padding: 0px;\n\t\t    border: 1px solid transparent;\n\t\t    display: block;\n\t\t    overflow: hidden;\n\t\t    \"><input type=\"hidden\" name=\"job-random-hash\" value=\"59717222\"><label for=\"wpcf7-6a0b1bf8b0f97-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a0b1bf8b0f97-field\" class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"f01m5wbdinq7\" value=\"\" size=\"40\" autocomplete=\"new-password\" tabindex=\"1000\"><\/span>\n<\/p>\n<div class=\"form-input\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required contact-form-input\" id=\"contact-form-message\" aria-required=\"true\" aria-invalid=\"false\" name=\"message\"><\/textarea><\/span><br>\n<label for=\"contact-form-message\">Leave us a message and we will contact you as soon as possible.<\/label>\n\t<\/p>\n<\/div>\n<div class=\"form-input\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"person\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required contact-form-input\" id=\"contact-form-person\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"person\"><\/span><br>\n<label for=\"contact-form-person\">Name<\/label>\n\t<\/p>\n<\/div>\n<div class=\"form-input\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text contact-form-input\" id=\"contact-form-company\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\"><\/span><br>\n<label for=\"contact-form-company\">Company\/organisation<\/label>\n\t<\/p>\n<\/div>\n<div class=\"form-input\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel contact-form-input\" id=\"contact-form-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel\"><\/span><br>\n<label for=\"contact-form-tel\">Phone<\/label>\n\t<\/p>\n<\/div>\n<div class=\"form-input\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email contact-form-input\" id=\"contact-form-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\"><\/span><br>\n<label for=\"contact-form-email\">Email<\/label>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"consent\" value=\"1\" aria-invalid=\"false\"><span class=\"wpcf7-list-item-label\">I consent to the processing of my personal data in accordance with the <a href=\"https:\/\/kasvumuuvi.fi\/en\/privacy-policy\/\" target=\"_blank\">privacy policy and register description<\/a>. <span class=\"required\">*<\/span><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\">\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t<\/div><!-- .contact-block__content__form -->\n\t\t\t\t\t<\/div><!-- .contact-block__content -->\n\n\t\t<div class=\"contact-block__bg\">\n\t\t\t<img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\"https:\/\/kasvumuuvi.fi\/wp-content\/themes\/kasvumuuvi\/images\/ball-element.svg\">\n\t\t<\/div><!-- .contact-block__bg -->\n\n\t\n<\/div>\n\n\n\n<div style=\"height:4em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide is-light\" style=\"border-radius:8px;padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-blue-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-open-sans-font-family wp-elements-7301d2d8d51673ad721f6c3f686aa944\" style=\"font-size:clamp(1.039em, 1.039rem + ((1vw - 0.2em) * 0.787), 1.6em);letter-spacing:2px;text-transform:uppercase\">Other popular development services<\/h2>\n\n\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"page-links-block_90aa79f802f713a4740bc601ee170dbe\" class=\"page-links-block aligncenter\">\n\n\t\n\t\t<div class=\"page-links-block__content simple\">\n\t\t\t<div class=\"page-links-block__content__items\">\n\n\t\t\t\t\t\t\t\t\t\n\t<div class=\"page\">\n\t\t\n\t\t<div class=\"text\">\n\n\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Business Development and <em>Strategy<\/em>\n<\/p>\n\t\t\t\t\t\t\t<\/div><!-- .heading -->\n\n\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Our approach combines analytical insight, practical execution, and close collaboration with our clients. We transform\u2026<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"link\">\n\t\t\t\t\t<a href=\"https:\/\/kasvumuuvi.fi\/en\/our-services\/business-development-and-strategy\/\">\n\t\t\t\t\t\t<p>Learn more<\/p>\n\t\t\t\t\t\t<svg data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 143.9 71.6\"><path d=\"M103.688 4.03c-2.397 2.202-4.366 4.112-4.377 4.243-.011.132 4.647 4.907 10.352 10.613l10.372 10.374H0V42.451h120.035l-10.5 10.501-10.499 10.501 4.344 3.949c2.389 2.171 4.47 3.977 4.624 4.013.154.035 8.294-7.952 18.088-17.749L143.9 35.854 125.972 17.94 108.045.026l-4.357 4.004\" fill-rule=\"evenodd\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .link -->\n\t\t\t<\/div><!-- .content -->\n\n\t\t<\/div><!-- .text -->\n\t<\/div><!-- .page -->\n\n\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"page\">\n\t\t\n\t\t<div class=\"text\">\n\n\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Customer-Driven <em>Service Design<\/em>\n<\/p>\n\t\t\t\t\t\t\t<\/div><!-- .heading -->\n\n\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Together, we create a clear, compelling, and sales-driven service offering that attracts the right customers\u2026<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"link\">\n\t\t\t\t\t<a href=\"https:\/\/kasvumuuvi.fi\/en\/our-services\/customer-driven-service-design\/\">\n\t\t\t\t\t\t<p>Learn more<\/p>\n\t\t\t\t\t\t<svg data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 143.9 71.6\"><path d=\"M103.688 4.03c-2.397 2.202-4.366 4.112-4.377 4.243-.011.132 4.647 4.907 10.352 10.613l10.372 10.374H0V42.451h120.035l-10.5 10.501-10.499 10.501 4.344 3.949c2.389 2.171 4.47 3.977 4.624 4.013.154.035 8.294-7.952 18.088-17.749L143.9 35.854 125.972 17.94 108.045.026l-4.357 4.004\" fill-rule=\"evenodd\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .link -->\n\t\t\t<\/div><!-- .content -->\n\n\t\t<\/div><!-- .text -->\n\t<\/div><!-- .page -->\n\n\t\t\t\t\t\t\t\t\t\t\n\t<div class=\"page\">\n\t\t\n\t\t<div class=\"text\">\n\n\t\t\t<div class=\"heading\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Data-Driven <em>Leadership<\/em>\n<\/p>\n\t\t\t\t\t\t\t<\/div><!-- .heading -->\n\n\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t<p class=\"hyphenate\">Here\u2019s how we create your competitive advantage: Clarity onyour current state Revealing what your data\u2026<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"link\">\n\t\t\t\t\t<a href=\"https:\/\/kasvumuuvi.fi\/en\/our-services\/data-driven-leadership\/\">\n\t\t\t\t\t\t<p>Learn more<\/p>\n\t\t\t\t\t\t<svg data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 143.9 71.6\"><path d=\"M103.688 4.03c-2.397 2.202-4.366 4.112-4.377 4.243-.011.132 4.647 4.907 10.352 10.613l10.372 10.374H0V42.451h120.035l-10.5 10.501-10.499 10.501 4.344 3.949c2.389 2.171 4.47 3.977 4.624 4.013.154.035 8.294-7.952 18.088-17.749L143.9 35.854 125.972 17.94 108.045.026l-4.357 4.004\" fill-rule=\"evenodd\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><!-- .link -->\n\t\t\t<\/div><!-- .content -->\n\n\t\t<\/div><!-- .text -->\n\t<\/div><!-- .page -->\n\n\t\t\t\t\t\n\t\t\t<\/div><!-- .page-links-block__content__items -->\n\n\t\t\t\t\t<\/div><!-- .page-links-block__content -->\n\n\t\n\t\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our consulting focuses on both process improvement and the smart use of methods and technologies. We combine data, customer insight, and best practices into concrete actions that deliver measurable impact to your bottom line. Whether you need in-depth analysis, sales and marketing consulting, or interim leadership to accelerate commercial performance or support international expansion, we\u2019ve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":616,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-645","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/pages\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":2,"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/pages\/645\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/pages\/645\/revisions\/670"}],"up":[{"embeddable":true,"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/pages\/616"}],"wp:attachment":[{"href":"https:\/\/kasvumuuvi.fi\/en\/wp-json\/wp\/v2\/media?parent=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}