About Us

When there is a will, there is a way too!

About the Founder

With nearly 30 years of experience in the travel and hospitality industry, our founder Tiina Kanninen is a seasoned commercial leader who has successfully steered both small businesses and large corporations toward profitability and sustainable growth.

She believes that true business success stems from the courage to challenge your own ways of working, a keen eye on the competition, and a genuine ability to listen—to both your customers’ real needs and your team’s ideas.

Her professional background spans sales, marketing, and revenue management, and she masters both the fundamentals of traditional commercial strategy and the opportunities of the digital landscape.

She has a proven track record of building high-performing commercial teams and scaling businesses—in Finland and globally.

LinkedIn | Tiina Kanninen

About the Marketing Manager

As Marketing Manager, Emma Tykkyläinen brings a hands-on and future-oriented approach to marketing, communications, and project-based growth.

She holds a degree in International Business, with focused academic studies in lean thinking, event organization, creative event design, risk management, design thinking, and service design. This background supports her ability to develop efficient, customer-centric, and innovative solutions.

Her professional experience includes over five years in the restaurant and hospitality industry, combined with active involvement in festival work and the organization of sports events. She has experience in communications, website development, social media marketing, and brand management, where strategic thinking is closely connected to practical execution.

As part of a digital-native generation, she is highly comfortable working across online platforms and data management systems. She is particularly strong in strategic planning, concept development, and project-based work, and thrives in fast-moving environments where ideas are quickly turned into action.

She believes sustainable growth is built through curiosity, collaboration, and the willingness to rethink how things are done in order to create meaningful and measurable results.

LinkedIn | Emma Tykkyläinen

Our partners

Our partners in entrepreneurship:

Varkauden Yrittäjät ry

Savon Yrittäjät ry

In cooperation with KasvuMuuvia:

Brand, visual identity, and website: Krow Digital Oy / Mika Puurula & Lasse Haukka

Corporate photography: Kuvaria Oy / Ria Wallin

Contract law: Laakso Laaksonen Vuorenvirta Attorneys at Law Ltd / Sami Lehtisalo

Financial management: Tilisaarni Oy / Riitta Ahtiainen

First steps in entrepreneurship: Wäläkky Keski-Savon Uusyrityskeskus ry / Sanna Hietalahti-Husu